Photo Editing Requirements For Top Ecommerce Marketplaces

One of the essential criteria in determining an online store's success is its ability to convey information effectively via visuals. Many online retailers, like Amazon, eBay, Etsy, Walmart, and Alibaba, have strict policies against editing product photographs, which you may be familiar with if you sell products via these channels. Their particular standards for your photographs' quality, size, and layout must be met.

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Adding high-quality product images that meet these market requirements might help you convince potential buyers to click the "Buy" button on your website as online buying grows more photo-centric over time. Each online marketplace has its guidelines that firms must follow when uploading images of their products.

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Different platforms have different requirements for what constitutes acceptable content and where advertisements may be shown. It's simple to lose track of the specifics of one communication medium among others when you're constantly switching between them. If you want to sell your wares online, you need to take photographs of them, and this piece will tell you what kind of edits markets need from you.

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Amazon

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Amazon is the largest and most successful online store in any country. Estimates show that by the end of 2022, Amazon will have achieved global revenues of more than $557 billion US.

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These numbers show that Amazon is head and shoulders above any other marketplace. Thus it's crucial to follow Amazon's guidelines for editing product photos before uploading them.

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Guidelines for Amazon's Featured Images

• To be published, photos need to have a white background.

• Images submitted must be the real deal; sketches or drawings will not be accepted.

• The product photographs should be well-lit and focused, and color-enhancing effects should be avoided.

• The front cover of a DVD, book, or music CD may be shown, but the case, stickers, and cellophane that come with the product must be removed.

• One model should be utilized for fashion shoots, and artistic touches like makeup should be avoided. In addition, artificial models should never replace real ones.

• The primary item being advertised must fill at least 85% of the picture's visible area, and no part of the item may be cropped out.

• Confidential or private information cannot be shared publicly. Follow the site's suggestions when shopping for underwear and swimwear on Amazon.

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Prerequisites in Terms of Technology:

• The file should be 10MB in size.

• Image formats, including JPEG, PNG, GIF, and TIFF, may be uploaded.

• The picture should be 1000 pixels wide and 1000 pixels tall.

• White should be the color of the background.

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eBay

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Every year, millions of people in the United States shop on eBay, making it the second most popular online marketplace in the world. Over the past several years, eBay has become the go-to hub for many brands, thanks to the many connections it has made with companies throughout the globe. Due to the vast number of people that frequent our site, your products must be presented in an honest and trustworthy light.

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Crucial Primary Image Requirement

• The ideal background for any photograph is either a brilliant white or a very soft grey with minimal shading.

• You must utilize diffused, mellow lighting with no flash while taking photographs of the merchandise.

• Only the front of the object may be seen in the picture; it can be taken at any angle between entirely straight and slightly slanted.

• While many products may be shown in a bundle, the principal item should still account for 80-90% of the visual area.

• Therefore, it is recommended to use a close-up image to better highlight the product's finer details.

• Images displayed on the packaging must be of sufficient quality and show the product in a good light.

• It cannot utilize any visuals or text that include extraneous features such as blank images, watermarks, logos, or copyright symbols.

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Prerequisites in Terms of Technology:

• 7 MB - 12 MB for files (from the web).

• Pictures may be saved as JPEG, PNG, GIF, TIFF, or BMP files.

• Pixel Dimensions (1600 x 800).

• The background should be crystal clear or white.

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Etsy

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Etsy is a United States website specializing in retail, selling vintage and handcrafted goods. It includes not just bags and apparel but also jewellery, accessories, art, and playthings. Most of the artifacts are rather old, which gives them an excellent market worth in the present day.

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Amazon, Walmart, Etsy, and Target have more stringent guidelines than any other online store regarding editing marketplace images. To keep with Etsy's signature aspect ratio, pictures uploaded to the site will always be more expansive than in any other context. After that, they utilize the images to make thumbnails so that customers can see the full-size images of products without leaving the search results page.

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Crucial Primary Image Requirement

• An aspect ratio of 4:3 should be used for all of the product's photographs.

• Images must be uploaded as either a.jpg ,.gif, or.png file. Unfortunately, Etsy doesn't provide support for any other file types.

• Promoting an item requires a transparent background and a central placement in the photograph.

• To avoid having your submission rejected due to file size restrictions, send only high-quality images of less than 20 MB.

• The site will go black if you upload an animated.gif or a transparent file with a transparent background.

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Prerequisites in Terms of Technology:

• 20 Megabytes in Size.

• Formats Accepted: JPEG, PNG, and GIF.

• Picture Resolution: 1500px in Width (3000 x 2250 Pixels recommended)

• The background color should be transparent.

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Walmart

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In 2022, Walmart's U.S. sales hit 47.8 billion USD, an increase of 11% from 2021. Since this is one of the most significant online marketplaces, it is expected that you would present yourself honestly as you would any other product for sale on the site.

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Preferences for a Featured Image

• Most product types benefit from images of silos on a white background.

• All photographs must be well-lit, focused, and of the highest clarity. Getting a good shot of the product from the front and center in the frame.

• Files should adhere to the "company-image-frame" naming convention.

• Just the extras that come with the package should be listed.

• Avoid adding watermarks, overlays, unnecessary graphics, or filters.

• Images submitted to the fashion category must include a single model who should wear minimal or no hair or makeup to preserve the focus on the clothing. Except for underwear, socks, and gloves, it is advisable to avoid exhibiting items still in their original packaging.

• Placeholder text like "Image Coming Soon" or "No Image Available" should never be used.

• Every photo must adhere to Walmart's Trust and Safety standards.

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Prerequisites in Terms of Technology:

• The 5MB file size limit.

• Files saved in JPEG format (.JPEG/.JPG), Portable Network Graphics format (.png), or Bitmap format (.bmp) are all suitable.

• The resolution of the picture should be 2000px by 2000px.

• There should be a white background.

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Flipkart

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Flipkart is India's most popular e-commerce website. Some product lines, including consumer electronics, furniture, toys, and sporting goods, account for almost 65% of the market. In 2020, the company was valued at $24.9 billion, but by 2025, its worth had increased to $37.6 billion.

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To stand out from the crowd on Flipkart, your product listings will need descriptive copy and high-quality images that have been edited to meet the platform's standards. Flipkart's guidelines for modifying images are straightforward to follow.

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Preferences for a Featured Image

• The product is recommended to cover at least 85% of the picture frame.

• The wall space behind you must be pristine and white.

• Remember to photograph any extras supplied with your order and label them accordingly.

• Images should be at least 1000 pixels in width and height, respectively.

• TIFF, PNG, JPEG, and GIF file extensions are all accepted.

• There should be at least one picture of the item's front side and as many as seven photos showing the object from various angles.

• Unless necessary, avoid applying extra filters and making unnecessary changes.

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Prerequisites in Terms of Technology:

• Picture Border: 85%.

• Acceptable image file formats include JPEG, GIF, PNG, and TIFF.

• Dimensions: 1000 x 1000.

• The background should be all white.

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Alibaba

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The Alibaba Group is a technology-enabled platform that connects several company operators in China to one another. It is well-known for the quality of its business-to-business sales services. Since this marketplace primarily serves businesses, the product editing requirements on this marketplace are distinct from those on other marketplaces.

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Preferences for a Featured Image

• Any image you provide of your product must be under 3MB.

• You can only upload photographs of your products in.jpg or.png format to the website.

• The file's name should be retained in either English or numerical form.

• You may add up to six pictures of each product, but they must show different angles and lighting. Anyone who wants to contribute additional visuals to the description may do so in the Detailed Description section.

• The background should be transparent and monochrome.

• Watermarks may be placed on images as a form of intellectual property protection.

• Images of products should ideally be 1000 pixels on a side.

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Prerequisites in Terms of Technology:

• Dimensions (3MB).

• JPG and PNG files only.

• Photo Dimensions: 1000 x 1000.

• The background should be all black and white.

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Google's Shopping

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Including your products on Google Shopping is a breeze if your photographs meet the required dimensions. The Merchant Center will only accept photos that meet the specs. The maximum number of high-resolution images a seller may upload to Google Shopping is 11.

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While there are lesser requirements for the picture size, they recommend at least 800 pixels on a side for the best results. Google may automatically crop your product photos into a different display format if it thinks it would help sell more of your goods.

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Preferences for a Featured Image

• Seventy-five to a hundred percent of the overall image area should be covered by the product.

• No text, borders, or watermarks of any type may be added to modified pictures. Such a strict regulation is warranted.

• Photos should be taken against a white or highly light grey background.

• While product staging is not authorized for the featured pictures, it is acceptable for all other photographs.

• Computer components and software, as well as vehicle components, are the only types of content that graphics and pictures can represent.

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Prerequisites in Terms of Technology:

• Total File Size: 16 MB.

• In addition to GIF (non-animated), TIFF, BMP, and PNG, you may now upload JPG files.

• 250x200 pixels for clothing and 100x100 pixels for other uses (non-apparel)

• In terms of color, a neutral background (such as white, grey, or another light shade) is ideal.

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Rakuten.com

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Rakuten, based in Japan, is among the world's most prominent and extensive online marketplaces. Compared to competing platforms, Rakuten offers consumers significantly more personalization and adaptability.

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Customers may earn benefits like Rakuten Super Points and cash discounts by joining a loyalty program tailored to their spending habits and preferences. Rakuten has set out the following guidelines for uploading images of products:

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Preferences for a Featured Image

• Only JPEG and GIF file types will be accepted.

• At the very least, product images should be 500 pixels on a side.

• The photograph requires a clean, white, clutter-free background.

• Images should be shot in good lighting and adjusted to sharpen the edges.

• An online service to enhance your photos is OK, but excessive manipulation is not.

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Prerequisites in Terms of Technology

• Images saved as JPEGs and GIFs may be opened and viewed without problems.

• The image should be 500 pixels wide and 500 pixels tall.

• The background should be white.

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Shopify.com

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Shopify is a service that lets its clients open an online store and sell to consumers worldwide for a monthly fee. You may have your online store up and operating in a short amount of time and with no effort. In addition, they have standards that vendors must meet when adding images of their wares.

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Preferences for a Featured Image

• The aspect ratio of each picture must be the same.

• Photos featured prominently on the company's front page, the customer's shopping cart page, and the checkout page will be shown first.

• Shopkeepers may add as many as 250 photos for each product in several different file types. Although Shopify does an excellent job of optimizing images for mobile devices, there may be instances when further tweaking is necessary.

• The minimum size for an image is 800 pixels on a side.

• Each product image should be no more than 20 megabytes (MB), with 2048 pixels on the longest side as the recommended size.

• You'll need a resolution of precisely 4472 pixels across and 4472 pixels deep.

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Prerequisites in Terms of Technology:

• A 20 MB file is the size of the attached file.

• Pictures may be saved as JPEG, PNG, GIF, TIFF, or BMP files.

• Resolution: 800 x 800 

• The image resolution should be 4472 x 4472 pixels.

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AliExpress

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AliExpress is the business-to-consumer (B2C) e-commerce arm of Alibaba Group, located in China. It offers everything from everyday household items to complex electrical components for industrial gear.

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AliExpress's rapid rise to prominence as one of the world's leading online marketplaces may be attributed to the site's low pricing and flexible shipping options. It's now one of the biggest around. To maximize your store's visibility and customer base, you must follow the guidelines outlined on their website.

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Preferences for a Featured Image

• A maximum of 5 product photos may be submitted at one time.

• A logo may be added in the top left corner to represent the firm.

• The recommended sizes for the photo's borders are 220 pixels wide by 80 pixels high by 20 pixels.

• Although images produced from unusual angles might help customers better imagine how the product will look in their hands, shots taken from the side or back should be avoided.

• Photos should have the same width and height, either 800 by 800 or 1000 by 1000 pixels.

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Prerequisites in Terms of Technology:

• Total File Size: 5 MB

• Images may be in JPEG or PNG format.

• The recommended image resolution is 600 pixels wide and 800 pixels high.

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Conclusion

Suppose you're trying to make a name for yourself as a vendor or seller on a central online marketplace like Amazon, eBay, Alibaba, Etsy, Flipkart, Rakuten, or Walmart. In that case, you'll need to use many strategies. In this respect, nothing beats high-quality photographs that showcase the exceptional quality of a product.

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However, suppose you're attempting to sell your wares in more than one of these marketplaces. In that case, it might be challenging to keep track of the many limitations each has to govern the modification of product photos. Thanks to this manual, you can get all the data you need in one convenient area.